:root{--paper:#f3f1e9;--ink:#17201d;--muted:#5b655f;--line:#cbd0c5;--lime:#d2ee76;--mist:#e5e7df;--white:#fafaf5;--error:#a13921;--max:1320px;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-synthesis:none}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.planner-layout .planner-output{position:relative;top:auto}
@media(max-width:760px){.site-header .wordmark{font-size:27px}.site-header>.button.small{font-size:11px;padding:12px;gap:14px;min-height:42px}.site-header .logo-corner{font-size:20px}}
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.mono{font-size:10px;color:var(--muted)}.studio-scene{position:relative;flex:1;display:flex;align-items:center;justify-content:center;background-image:linear-gradient(#cbd0c54d 1px,transparent 1px),linear-gradient(90deg,#cbd0c54d 1px,transparent 1px);background-size:40px 40px;min-height:330px;overflow:hidden}.studio-scene svg{width:100%;height:auto;display:block;max-height:390px;transition:opacity .2s,transform .25s}.studio-info{display:flex;justify-content:space-between;align-items:center;padding:22px;gap:20px;border-top:1px solid var(--line)}.studio-info h2{font-size:27px;margin-top:5px;letter-spacing:-.04em}.hero-count{font-family:Consolas,monospace;font-size:9px;color:var(--muted);text-align:right;display:grid;gap:4px;max-width:100px}.hero-count input{background:transparent;border:0;border-bottom:1px solid var(--ink);width:78px;color:var(--ink);font-size:30px;text-align:right;padding:2px 0;justify-self:end}.hero-count .field-error{font:11px/1.3 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0;line-height:1.5}.route{margin-top:20px;padding:18px;background:#2b3a30;border-left:2px solid var(--lime)}.route h4{font-size:13px;color:var(--lime);margin-bottom:8px}.route p{font-size:11px;color:#d0d7cd;margin:0}.checklist{padding:24px 0}.checklist h4{font-size:13px;margin-bottom:13px}.checklist ul{list-style:none;padding:0;margin:0;display:grid;gap:10px}.checklist li{font-size:11px;line-height:1.5;color:#c5d0c2;position:relative;padding-left:17px}.checklist li:before{content:'□';position:absolute;left:0;color:var(--lime)}.brief-actions{display:grid;gap:10px}.planner-output .button.primary{color:var(--ink);background:var(--lime);border-color:var(--lime)}.planner-output .button.primary:hover{background:#e0f7a3}.planner-output .button.secondary{color:var(--paper);border-color:#71806f}.planner-output .button.secondary:hover{background:#344237}.planner-output>.caption{color:#b8c2b5;margin-top:14px;font-size:10px}.local-controls{border-top:1px solid #425147;margin-top:20px;padding-top:20px}.local-controls>p{font-size:10px;line-height:1.6;color:#b8c2b5;margin:0 0 12px}.local-controls b{color:var(--paper);font-weight:400}.local-buttons{display:flex;gap:8px 16px;flex-wrap:wrap}.local-controls .text-link{font-size:10px;color:#d0d7cd;min-height:32px;padding:3px 0}.local-controls .reset-link{margin-top:6px;color:#b8c2b5}.local-controls #storage-status{margin:13px 0 0;color:var(--lime)}.notice{background:var(--lime);border:1px solid #9caf71;padding:16px 20px;font-size:13px;margin:0 0 20px}.readiness{display:grid;grid-template-columns:1fr 1fr;gap:80px;padding-top:80px;padding-bottom:80px}.readiness p:not(.section-number){font-size:13px;max-width:380px;color:var(--muted);margin:26px 0 0}.readiness ul{list-style:none;padding:0;margin:0;border-top:1px solid var(--ink)}.readiness li{padding:17px 0;border-bottom:1px solid var(--line);font-size:16px;display:flex;gap:15px}.readiness li:before{content:'';display:inline-block;width:14px;height:14px;flex:none;margin-top:3px;background:currentColor;mask:var(--arrow-icon) center/contain no-repeat;-webkit-mask:var(--arrow-icon) center/contain no-repeat}.boundaries{padding-top:50px;padding-bottom:60px;border-top:1px solid var(--line)}.boundaries h2{font-size:36px}.boundary-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:30px}.boundary-grid p{font-size:13px;color:var(--muted);margin:0}.faq{display:grid;grid-template-columns:1fr 1.5fr;gap:65px;padding-top:60px;padding-bottom:85px;border-top:1px solid var(--line)}.faq-list details{border-top:1px solid var(--line)}.faq-list details:last-child{border-bottom:1px solid var(--line)}.faq-list summary{font-size:15px;line-height:1.5;padding:20px 25px 20px 0;cursor:pointer;list-style:none;position:relative;font-weight:500}.faq-list summary:after{content:'+';position:absolute;right:0;font-size:20px;font-weight:400;top:17px}.faq-list details[open] 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h2{font-size:32px;margin-bottom:20px}dialog p{font-size:14px}.dialog-actions{display:flex;gap:12px;justify-content:flex-end}.dialog-actions .button{padding:13px;font-size:12px;gap:10px}.noscript{padding:25px;background:var(--lime)}#print-view{display:none}
@media(min-width:1500px){.hero h1{font-size:94px}}
@media(max-width:1050px){.section-wrap{padding-left:32px;padding-right:32px}.site-header{padding-left:32px;padding-right:32px;gap:25px}.site-header nav{gap:20px}.hero{gap:28px}.hero h1{font-size:70px}.hero-actions{gap:18px;flex-wrap:wrap}.studio-info h2{font-size:23px}.format-switch button{font-size:10px}.format-art{height:210px}.process{gap:50px}.planner-layout{gap:20px;grid-template-columns:minmax(0,1.2fr) minmax(0,.9fr)}.step-body{padding:18px}.planner-output{padding:22px}.config-fields{grid-template-columns:1fr}.config-fields .full{grid-column:auto}.principles{gap:20px;flex-wrap:wrap}.premise{grid-template-columns:.8fr 2fr}.format-card h3{font-size:26px}.readiness{gap:50px}}
@media(max-width:760px){html{scroll-padding-top:25px}.review-banner{font-size:8px;gap:7px;padding:9px 12px;letter-spacing:.05em}.banner-divider{margin:0}.section-wrap{padding-left:22px;padding-right:22px}.site-header{padding:21px 22px;gap:15px;flex-wrap:wrap}.wordmark{font-size:30px}.site-header>.button{margin-left:auto;gap:22px}.site-header nav{order:3;margin:8px 0 -4px;gap:24px;width:100%;font-size:12px}.hero{grid-template-columns:1fr;padding-top:38px;padding-bottom:50px;gap:35px}.eyebrow{font-size:10px;margin-bottom:25px}.hero h1{font-size:clamp(59px,12.4vw,86px);line-height:.98}.hero-kicker{font-size:19px;margin-top:25px}.hero-description{font-size:14px;max-width:430px}.hero-actions{gap:23px;margin-top:26px}.hero-note{font-size:10px}.hero-studio{margin:0}.studio-scene{min-height:270px}.studio-scene svg{max-height:350px}.studio-info{padding:18px}.studio-info h2{font-size:26px}.studio-top{padding:16px 18px}.studio-caption{padding:13px 18px}.format-switch button{font-size:10px}.hero-count{max-width:90px}.premise{grid-template-columns:1fr;gap:4px;padding-top:35px;padding-bottom:45px}.premise .lead{font-size:15px;margin-top:21px}.principles{display:grid;gap:14px;margin-top:25px;font-size:13px}.section-number{font-size:10px;margin-bottom:22px}h2{font-size:37px}.formats{padding-top:44px;padding-bottom:48px}.section-heading{display:block;margin-bottom:28px}.heading-aside{margin-top:20px;font-size:13px;max-width:none}.format-grid{grid-template-columns:1fr;gap:43px}.format-art{height:280px;margin-bottom:22px}.format-card h3{font-size:30px}.format-card p:not(.caption){max-width:none}.format-card .tags{margin-top:0;display:flex;gap:7px;padding-top:13px}.format-card .text-link{font-size:13px}.section-footnote{font-size:10px;margin-top:26px}.services{padding:48px 0}.services h2{font-size:36px}.outline-symbol{display:none}.service-grid{grid-template-columns:1fr;gap:30px}.service-number{margin-bottom:19px}.service-grid h3{font-size:27px}.service-grid p{font-size:14px}.service-grid .caption{max-width:none}.process{grid-template-columns:1fr;gap:30px;padding-top:49px;padding-bottom:45px}.process-intro>p:not(.section-number){max-width:none}.process-stamp{display:none}.workflow li{padding:23px 0;gap:22px}.workflow h3{font-size:21px}.workflow p{font-size:13px}.planner-section{padding:45px 0}.planner-layout{grid-template-columns:1fr;gap:18px}.planner-toolbar{flex-wrap:wrap;gap:7px;padding:18px 0}.planner-toolbar p{font-size:10px}.planner-toolbar .text-link{font-size:11px}.planner-step>summary{font-size:16px;padding:17px}.step-body{padding:17px}.field-grid{grid-template-columns:1fr;gap:18px}.field.full{grid-column:auto}.config-fields{grid-template-columns:1fr 1fr;gap:14px 12px}.config-fields .full{grid-column:1/-1}.configuration{padding:14px}.field label{font-size:11px}.field input,.field select{font-size:16px;padding:11px 9px;min-height:45px}.field select{font-size:14px}.sku-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.planner-output{position:static;padding:23px}.total-count strong{font-size:48px}.count-item .result{max-width:170px}.readiness{grid-template-columns:1fr;gap:28px;padding-top:49px;padding-bottom:45px}.readiness h2{font-size:36px}.readiness li{font-size:14px}.boundaries{padding-top:37px;padding-bottom:43px}.boundaries h2{font-size:33px}.boundary-grid{grid-template-columns:1fr;gap:22px}.faq{grid-template-columns:1fr;gap:25px;padding-top:38px;padding-bottom:44px}.faq-list summary{font-size:14px}.closing{margin:0 12px;padding:33px 22px}.closing h2{font-size:46px}.closing>div{display:block;margin-top:22px}.closing .button{margin-top:24px}.closing p{font-size:13px}footer{align-items:flex-start;flex-wrap:wrap;gap:22px;padding-top:33px!important;padding-bottom:33px!important}footer p{order:3;width:100%;font-size:10px}footer .caption{font-size:8px;margin-left:auto}dialog{padding:23px}dialog h2{font-size:28px}.dialog-actions{flex-wrap:wrap}.caption{font-size:10px}}
@media(max-width:360px){.section-wrap,.site-header{padding-left:17px;padding-right:17px}.site-header .button{gap:14px;font-size:11px}.hero h1{font-size:56px}.review-banner{font-size:7px}.hero-actions{gap:15px}.studio-info h2{font-size:23px}.format-switch button{font-size:9px}.config-fields{grid-template-columns:1fr}.config-fields .full{grid-column:auto}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
@media print{body>*{display:none!important}#print-view{display:block!important;white-space:pre-wrap;font:11pt/1.5 Arial;color:#000;padding:0}#print-view h1{font:24pt/1.2 Arial;margin-bottom:20px}#print-view pre{font:10pt/1.6 Arial;white-space:pre-wrap;overflow-wrap:anywhere}@page{margin:18mm}}

/* Real, credited photography supports the product-planning story. */
.hero-photography{margin:8px 0 0;min-width:0;align-self:center}
.photo-heading{display:flex;align-items:center;justify-content:space-between;gap:15px;padding:0 0 15px;border-bottom:1px solid var(--ink)}
.photo-heading .eyebrow{margin:0;font-size:10px}
.photo-heading>span:last-child{font-size:23px;line-height:1}
.hero-photo-frame{aspect-ratio:1;overflow:hidden;background:#deded8;margin-top:14px}
.hero-photo-frame img{display:block;width:100%;height:100%;object-fit:cover;object-position:center top}
.photo-label{display:flex;align-items:center;justify-content:space-between;gap:16px;background:var(--lime);padding:17px 18px}
.photo-label .mono{font-size:10px;letter-spacing:.07em}
.photo-label-note{font-size:12px;letter-spacing:-.015em}
.hero-photography figcaption{font-size:10px;line-height:1.6;color:var(--muted);max-width:480px;margin-top:11px}
.hero-photography figcaption a{text-decoration:underline;text-underline-offset:3px}
.hero-photography figcaption a:hover{color:var(--ink)}

/* Format cards communicate choices without pretending to show finished work. */
.format-grid{gap:0;border-top:1px solid var(--ink)}
.format-card{padding:26px 30px 0 0;border-right:1px solid var(--line)}
.format-card+.format-card{padding-left:30px}
.format-card:last-child{border-right:0;padding-right:0}
.format-card-top{display:flex;align-items:center;gap:15px;margin-bottom:35px}
.format-index{font:38px/1 Georgia,'Times New Roman',serif;font-style:italic;letter-spacing:-.07em}
.format-card-top .caption{margin:0;font-size:10px}
.format-corner{font-size:23px;margin-left:auto}
.format-card h3{font-size:30px}
.format-card .tags{margin-top:auto}
.format-card .format-cta{min-height:44px}
.format-lab{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:64px;align-items:center;margin-top:48px;padding-top:48px;border-top:1px solid var(--line)}
.format-lab-copy h3{font-size:clamp(32px,3.4vw,48px);line-height:1.1;margin-bottom:25px}
.format-lab-copy>p:not(.eyebrow){font-size:14px;color:var(--muted);max-width:350px}
.format-lab-copy .eyebrow{margin-bottom:22px}
.format-lab-copy .lab-note{padding-top:18px;border-top:1px solid var(--line);font-size:12px!important}
.format-study{margin:0;align-self:center;background:#e9ece2}
.format-study .studio-scene{min-height:230px;background-size:24px 24px;background-image:linear-gradient(#cbd0c526 1px,transparent 1px),linear-gradient(90deg,#cbd0c526 1px,transparent 1px)}
.format-study .studio-scene svg{max-height:240px}
.format-study .studio-info h4{font-size:25px;font-weight:500;letter-spacing:-.04em;margin-top:5px}
.format-study .studio-info{padding:18px 22px}
.format-study .studio-caption{font-size:11px}
.format-study .studio-top .eyebrow{font-size:10px}
.format-study .format-switch button{font-size:11px;min-height:48px}
.format-study .hero-count{font-size:10px;max-width:125px}
.format-study .hero-count input{width:116px;font-size:28px}
@media(max-width:1050px){
 .hero-photography{align-self:start;margin-top:8px}
 .photo-heading .eyebrow{font-size:9px}
 .photo-label{gap:8px;padding:15px 13px}
 .photo-label-note{font-size:11px}
 .photo-label .mono{font-size:9px}
 .format-card{padding-right:20px}
 .format-card+.format-card{padding-left:20px}
 .format-card h3{font-size:26px}
 .format-card-top{gap:11px}
 .format-lab{gap:34px}
 .format-study .studio-top{padding:16px}
 .format-study .studio-top .mono{display:none}
 .format-study .studio-info{padding:16px}
 .format-study .studio-info h4{font-size:23px}
}
@media(max-width:760px){
 .hero-photography{width:100%;margin:0}
 .hero-photo-frame{aspect-ratio:1.13}
 .photo-heading .eyebrow{font-size:10px}
 .photo-label{padding:15px}
 .photo-label .mono{font-size:9px}
 .hero-photography figcaption{max-width:none}
 .format-grid{gap:0}
 .format-card,.format-card+.format-card{padding:24px 0 27px;border-right:0;border-bottom:1px solid var(--line)}
 .format-card-top{margin-bottom:22px;gap:17px}
 .format-index{font-size:36px}
 .format-card h3{font-size:30px}
 .format-card .tags{margin-top:0}
 .format-card p:not(.caption){max-width:480px}
 .format-lab{grid-template-columns:1fr;gap:28px;margin-top:35px;padding-top:35px}
 .format-lab-copy h3{font-size:38px;margin-bottom:20px}
 .format-lab-copy>p:not(.eyebrow){max-width:480px}
 .format-lab-copy .lab-note{padding-top:0;border-top:0}
 .format-study .studio-scene{min-height:190px}
 .format-study .studio-scene svg{max-height:225px}
 .format-study .studio-info{gap:12px}
 .format-study .studio-info h4{font-size:24px}
 .format-study .studio-top .mono{display:block}
 .format-study .studio-caption{font-size:10px;padding:13px 16px}
 .format-study .format-switch button{font-size:10px}
 .format-study .hero-count{max-width:104px;font-size:9px}
 .format-study .hero-count input{width:104px;font-size:26px}
}
@media(max-width:360px){
 .photo-heading .eyebrow{font-size:9px}
 .photo-label{flex-wrap:wrap;gap:5px}
 .format-study .studio-top .mono{display:none}
 .format-study .studio-info h4{font-size:21px}
 .format-study .hero-count{max-width:90px}
 .format-study .hero-count input{width:90px;font-size:23px}
}
.format-study .studio-info>div{min-width:0}

/* Font-independent diagonal arrows, including decorative list markers. */
:root{--arrow-icon:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='1.7'%3E%3Cpath d='M6 18 18 6M6 6h12v12'/%3E%3C/svg%3E")}
.icon-arrow{display:inline-block;width:1em;height:1em;flex:none;vertical-align:-.12em;overflow:visible}
.logo-corner .icon-arrow,.format-corner .icon-arrow,.photo-heading .icon-arrow,.outline-symbol .icon-arrow{display:block}